1. Do you even know what a vector format is? A vector format is an outline of text or of an image.
2. How can my logo become a vector image if it isn’t already? Redraw the logo image with an outline, using a digital illustration tool. You can also use the auto trace tool in Adobe Illustrator. For text, you can simply use the command “convert to outlines” in Adobe InDesign. You may need to hire a designer to do this if you don’t have the technical skills or the correct programs.
3. Once the logo image is outlined, you can resize it to any size you want and it will always look good.
4. Why is this a good thing? If your logo is not a vector image and you try to resize it the image may become pixelated. Which means it will get zigzagged edges and won’t look clear. Which means your logo will look bad and your business will look unprofessional.
5. But those photographic images look so sleek. Yes, they do. But if your logo will not reproduce when and where you need it to, it’s not doing you any good.
6. Your logo is your professional image to the world, treat it with care and use it wisely.