I’ve been drawing my entire life. As a result, I’ve gotten pretty good at it. One of my favorite things to do is work with my clients on desinging unique images for their products and/or services. I illustrate images for logos and create my own graphics. I illustrate images for wine label designs, t-shirt designs, card designs and a multitude of other designs. It’s incredible how many uses you can find for images. I also create images over on my fine art site that I sell as giclee prints and art cards.

That’s one of my unique selling propositions. I don’t need to use stock images from other sources (although sometimes I do). Illustration and graphic design skills give me complete control over the sorts of images that are going to work best for my clients. Which makes my clients pretty happy.

> Click here to see Illustration samples

Branding + Logo Design

Having a business without a logo
is like paddling a boat with no paddle.

It’s like hot chocolate without the marshmallows, popcorn without the butter, cake without the icing.

Businesses are so much more appealing if
they have a nicely designed logo!

The way to create that appeal is to develop a brand. A strong brand combines a great logo (the visual part of the business identity) with a unique personality (the thoughtful, strategic part of the business). These combined elements give your business a distinct “look & feel”, which can be called the personality of the business, or the business “brand”.

Branding is a tremendous opportunity for a business to distinguish itself from every other business who does exactly the same thing. It’s an opportunity to develop a unique identity, which helps to set you apart from the rest.  It provides a way for your target market to identify you and engage with you.  A successful brand uses it’s visual identity across all advertising and marketing outlets.

Here at ZenDezignz, I’ve been helping businesses develop their branding for over 20 years. I  have a simple questionnaire I’ll have you fill out. Once we’ve pinpointed what your business does, who your target market is and how you’re different, then I set to work sketching out ideas. We collaborate along the way, engaging in focused communication to get you a visual identity that will represent your business the way you want it to. At the end of the process you get a logo that works for all your needs in print media and digital usage. All the logos I develop are original images created by me. I’ve been drawing my whole life, so I am skilled and passionate about developing unique images that work for my clients.

Part of the branding process is developing a color palette that is supplied to you in CMYK, RGB and Hex codes (as well as Pantone colors if applicable). For some of my  branding clients I offer a personal color selection, which we might use as an integral part of your brand.

Other ways I can help you if you already have a logo designed:

  • If you already have a logo that you purchased somewhere cheaply online and you need a more refined version, I can help you with that.
  • If you need it in a vector format, I can also help you with that.
  • If you have a sketch of an image and you need it digitized, I can also do that.

Having a strong brand will make it easier for your market to recognize you – making you and your business or event more successful!

> Click here for Logo Design samples

> Click here for a Brand Assessment


Source Yoga Marketing Materials

The fabulous women-owned Source Yoga Studios in Tacoma and University Place, WA is working on up-leveling their marketing materials. So far we’ve designed a “Best of Western Washington Vote for Us” card, a “Happy Hour” marketing card, a “Health Fair and Open House” post card, an “Intro Series” rack card, a “New Student” postcard and a billboard for advertising at the local indie movie theater -The Grand Cinema. I also reworked their logo because the previous designer neglected to provide them with a high resolution logo. If you don’t have a high resolution logo (or a vector logo) then when it prints it looks fuzzy.

We integrated a QR code on the back of the “Vote for us” card which made it really fast and easy for people to vote for them. Perfect use of a QR code.

The goal in branding a business is to have a consistent “look and feel” across all  advertising and marketing materials. It builds name recognition and integrity, which makes promoting it much easier.

Source Yoga Marketing Materials

Branding Pete Farsje Consulting

PFC Materials


This is a branding package I designed recently for Pete Farsje, CFO extraordinaire. With a corporate focus in mind we developed a logo, corporate identity package (consisting of a business card, letterhead & envelope design) and a website – all the key elements for building a successful consulting business. We also coordinated all the printing and website hosting – making his transition to being an independent business owner as painless as possible.

Cloudberry Wine Label Design & Marketing Materials

CB Materials


A full line up of marketing materials for the new Cloudberry wine by Mason Cellars of Napa, CA. This project included the illustration and label design, capsule design, box design, tasting notes brochure and shelf talkers.

Mason Cellars Press Check

Napa Press Check

I just returned from a few beautiful days in the lovely Napa Valley. I was on press with Randy & Megan Mason of Mason Cellars and Herdell Printing, a fabulous family owned print shop in the area that specializes in wine label printing. The Mason’s are getting ready to release a new wine, this will be the fourth label they’ve commissioned with me. This label, like the others I’ve done for them (Pomelo, Three Pears and Mason Sauvignon Blanc), will have it’s own unique identity. We added a few embellishments on this design, like a clear foil and an emboss. The embossing plate is made from a half an inch sheet of brass, it will last longer than any of us!

The first release of this new wine will only be 5000 cases, so I’m sure it will be in high demand once the word gets out. Stay tuned for another presumably fabulous wine from the Mason’s the end of June 2013.

Top 6 Reasons You Need a Logo in a Vector Format!

Vector Sample


1. Do you even know what a vector format is? A vector format is an outline of text or of an image.

2. How can my logo become a vector image if it isn’t already? Redraw the logo image with an outline, using a digital illustration tool. You can also use the auto trace tool in Adobe Illustrator. For text, you can simply use the command “convert to outlines” in Adobe InDesign. You may need to hire a designer to do this if you don’t have the technical skills or the correct programs.

3. Once the logo image is outlined, you can resize it to any size you want and it will always look good.

4. Why is this a good thing? If your logo is not a vector image and you try to resize it the image may become pixelated. Which means it will get zigzagged edges and won’t look clear. Which means your logo will look bad and your business will look unprofessional.

5. But those photographic images look so sleek. Yes, they do. But if your logo will not reproduce when and where you need it to, it’s not doing you any good.

6. Your logo is your professional image to the world, treat it with care and use it wisely.

Change Your FaceBook Page Name

facebook icon.hires

Yes, it really is easy to change your FaceBook page name and get rid of all those pesky numbers after it.

Here’s how in 4 easy steps:
1. From the top of the page you’d like to change, click on “Edit Page”
2. Select “Update Public Info”
3. Click on “Username” 
4. It will show you the current page name. In the box next to it,  enter the name you would like to have. A box will show up that you click on, to see  if that name is available. If it is, you’re set! If it’s not, enter a different name until you select one that is available for you to use.

Tacoma Concert Band CD Design


Had a fun opportunity to work on a CD Cover Design for Tacoma Concert Band this past Christmas season. They were working with funds from a special grant, so they  had the resources to get something special designed. I gave them some special pricing and they gave something back to the community, donating 50% from the sales of their holiday music to Lakewood’s Caring for Kids.

Hotel Murano T-shirts, Jackets & Banners


I had the opportunity to work with our very own Hotel Murano on a few projects recently. They won the prestigious  Forbes 4 Star Award, which is an honor that goes to only the best in the industry. The Murano is the first hotel in Tacoma to receive such an honor.

To celebrate the win they hired me to design t-shirts, jackets and  a huge banner to honor the hotel and the employees in their great achievement.

Keeping the branding consistent while adapting their look to different applications and working with an awesome local screen printer, we turned out some great products.