I just finished branding a local attorney. This was an interesting project, because he’s been in business for quite a while and never really thought about branding. He did know he wanted to update his business card. This is what it looked like:
He had a different designer redesign this card right before he called me, but he wasn’t very happy with the new design. We talked about what he liked & didn’t like about his new card and his old card. I never actually saw the new design. Then we talked about his logo – as you can see he didn’t really have one. To me, this design looked like a mustache, so I asked if that was intentional and if it was his logo. It wasn’t. Turns out, he had never really thought about having his own logo design. So I had the opportunity to talk with him about branding, what that was and how it could benefit his business.
Then we developed his new brand, with a color palette and a new business card design. This is going to give him a great memorable visual identity, that represents who he is and what he does. We explored a lot of different visual images and ended up with this great image of the scales of justice, with the center being a sword – representing battle. The battles he fights on behalf of his clients. We also integrated a Latin phrase with the English translation. The design inspiration is based off of the Federal Seal at the Department of Defense.
I’m really excited for him and his new brand. Here are the results: