Branding “Singing Cedars Healing Touch & Health Coaching”

SCE Branding

This was a great project for a very interesting business: Singing Cedars Healing Touch & Health Coaching. The client, Martha McMahon, was very clear about the “look & feel” she wanted for her branding. She wanted to focus on the natural elements of water & trees to help convey the power of water & nature on health. We also used calm & cool colors to reflect the healing energies of water and the stability of being healthy.

Since this profession is still considered an alternative, or more modern, mode of healing the materials needed to have a modern look & feel.

Ford Figo for the Male Ego


I have to say that I am utterly stunned at learning about these Ford Figo ads by JWT India.

Being a woman in the United States is definitely the best place in the world to be a woman. We have an equal say in legislation complete with voting rights. We also have amazing educational and professional opportunities. We can say and do whatever we want. We get everything the guys do, right? Well I would like to say yes, but anyone who is actually a woman in the US knows that it’s not really true. We need to think about personal safety – ALL THE TIME. Freedom only goes so far. We constantly have the running commentary in our head: “Should I run out to the grocery store at night? How is the lighting? Will I be safe? Should I go out hiking alone? Will I be safe? Can I go walk around my neighborhood at night? Will I be safe? Is there some suspicious guy lurking around? Is he following me?” As women, we are trained (hopefully) to have these concerns. We always have to look over our shoulder, trying to be aware of the dangers of predatory men. Violent crime against women is a real and perpetual issue – both nationally and globally.

In this day and age where women are STILL experiencing sexual bias in a very big way, these ads disgust me.  For some reason Ford decided that the JWT India company was the creative team for them. I would be interested to know how they decided to work with this creative “team”. I bet one of their guys went out to the strip club with one of the Ford guys and – bam! – a business relationship was born. I don’t buy the argument that these ads were developed as part of the normal creative process by the JWT creative team. As a female creative I would never create this sort of imagery. Abusing women (or anyone for that matter) isn’t funny or entertaining and I can’t imagine it would appeal to a mass market. I believe that creative people have a responsibility to use their skills for the greater good.

Any global brand that relies on marketing to drive sales needs to be ultra sensitive with their advertising. Did Ford expect that the JWT India would have the same cultural sensitivities as a US company would? Isn’t Ford supposed to be one of the great American companies known as the “Big Three”? Or maybe Ford is soley marketing to wealthy, sexist white guys. Which is fine – but it just might impact their sales. Does Ford understand that women control more than 65% of global spending and  more than 80% of US spending?

I hope women take a stand on this inexcusable incident and rally against Ford and companies like them that continue to perpetuate this tremendous gender inequality  and sexual bias that continues on in a national and global capacity.

Marketing Materials for Mason Cellars

We recently completed a round of redesigns on several marketing materials for Mason Cellars in Napa. We rolled out business cards, tasting cards, tasting notes, case cards and shelf talkers.

It always amazes my clients how much better everything looks when it’s done! Branding is so important to the success of your business, whether you’re making wine or doing someone’s taxes. I would love to work with more winemakers, funny how my attempts at connecting with them has not gone too far YET. Any winemakers out there looking for design help, don’t be shy about connecting!

My work with Mason has produced fantastic results, Pomelo has been a very strong seller. Everyone loves the new business cards. The client loves the idea of showing their product line up…what else does anyone need to know when looking for a Mason wine other than what the labels look like?

Creating an Icon

I think this process is interesting, so I thought I’d publish an example for people to view.

Since I love illustration, I’m always looking for ways to do more of it. I recently had a request for an icon design that will also be also be used as a logo. I do lots of work with new businesses, so I’m not always at liberty to say who the client is, as in this case.

The client wanted an icon of a bloodhound. So of course I started with a line drawing of an actual bloodhound. After I had done the initial illustration, I went through the process of simplifying. Icons are really just representations of an object in it’s most simple form. The challenge is to maintain the integrity of the subject matter, so at the end of the process it’s still recognizable.

Mason Cellars Sauvignon Blanc Wine Label Design

Mason Cellars officially released the new version of their signature Sauvignon Blanc, which features my artwork and design.

I worked closely with the Mason’s in developing the illustration. It contains the old growth vine, the new growth vine and the beginning stages of the buds, before the leaf blooms.

The illustration was created with oil alkyd paints on a canvas. The design was completed on a macintosh computer, using the program InDesign CS4.

To read the full press release go here:

Three Pears Wine Label

My clients, Megan & Randy Mason at Mason Cellars in Napa, California, just sent me the first few bottles of their new wine. We worked for several months on this new wine label called “Three Pears”. It’s a Pinot Grigio that’s infused with pear flavors. It’s not available to all markets yet, just a select few.

This illustration was really beautiful when it was completed. We went through several rounds of line drawings before agreeing on the final one. Then I spent about a month doing the actual painting. It’s a nice sized piece, and was painted with oil alkyd paints, which have a much shorter dry time than the traditional form of oil paints. Dry time is a very important issue for commercial art projects such as these. Everyone has tight timelines to adhere to.

I’m so excited to get the final product. It looks fabulous. The printers were Herdell Printing in Napa, California. Herdell is a family owned & operated printer that has been around for generations of Herdells. We had quite an involved press check and did some last minute adjustments while on press. Mike & Joe (father & son) are some of the most talented printers around. They used a beautiful matte paper that worked so well for this application. Nice job guys!


Business Card Designs

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You need eye candy! A business card is your primary marketing tool in an overwhelming world of mass marketing and media blitzes. If your business card does not leave a lasting impression, chances are, neither do you. At Zendezignz we provide you with interesting, eye-catching designs that will make a lasting impression while providing useful contact information – helping you keep in touch with your market.

15+ Years of Logo Designs

Logo design is a unique endeavor, encompassing a thorough understanding of the business being represented and what makes it unique, combined with a pleasing visual combination of fonts, graphics & colors. All logos must work in black as well as in color. If someone needs to copy your form, with your logo on it, it needs to be seen and not disappear on the copied page. If you send a fax with your logo on it, the same rule applies. Many copiers & faxes are not in color.

Adding color is another phase of the design process. Color is a very powerful tool. It can convey love, hate, fear and peace. Most business owners know how they’d like their market to perceive them – color helps to convey the emotions they’d like to utilize in realizing their unique brand recognition.

Proportion is another important component in logo designing. There needs to be a visual focus, or primary design element. Sometimes it’s a graphic, sometimes it’s a font. The goal is to not confuse the person viewing the logo. Our natural line of vision wants a primary focus, then we’ll travel around an object looking for more visual information.

Ideally, the best logos tie together a graphic element with the meaning of the text.

Here are some samples of logos we’ve created.

University of Puget Sound Photo Editing & Illustration



This is a project I worked on a few years ago, the client was the University of Puget Sound. They had a presentation coming up in which they needed to show the proposed changes they intended to make to some newly acquired property on campus. They provided me with high resolution aerial photos and drawings. I edited the photo by using PhotoShop CS4, to create a fairly realistic depiction of what the outcome would be. They had the photos output in a large format and mounted on boards to present at their meeting.