Website Design

You only have 3 seconds..

Every business needs some sort of online presence – even if you only have a one page website. Statistics show that 97% of consumers use the internet to research products and/or services, before they utilize those products and/or services (read more here). Once people land on your website, you only have 3 seconds to capture their attention. That’s all!

I develop, design and launch websites for businesses, large and small. My goal is to make the entire website design process as easy as possible. You don’t need to be a web expert, because I am. The service I provide for you looks like this:

1. Register your domain name
2. Set up your server
3. Develop a website built on the WordPress platform
4. Set up your email boxes
5. Test
6. Launch!

Did you know the West Coast mobile market is the largest in the U.S.? The sites I develop at ZenDezignz are mobile friendly, have some built in SEO (Search Engine Optimization) and are visually engaging.

Click here for Website Design samples

Print Media

Print media is an incredibly important tool in promoting your business or event – even in today’s digital heavy market.

Printed materials help people remember who you are, what you do and how they can find you. They create a connection between you and your target market. At ZenDezignz we utilize all the elements of outstanding graphic design with typography, color and imagery in a targeted and meaningful way. We design and produce high quality print materials that reinforce your brand and help to build business.

Our print materials are customized to fit your needs – consistent with your branding and spot on for your desired market.

Print Consulting.

Figuring out where and how to get your advertising and marketing materials printed can be confusing. With more than 20 years of experience in the design industry,  I can help you decide which printing methods will work best for your project. Whether it’s Digital, Offset, CMYK or Pantone…I’m well versed in all printing methods and costs and will help you make an informed decision. I can also arrange to have your materials shipped directly to your door, so you can concentrate on running your business.

Press Checks.

From wine labels to direct mail catalogs, I  have years of experience overseeing press checks – working with the press operators to ensure the large scale print run is going smoothly. With thousands of dollars on the line it’s smart to have someone there advocating for your project.

A Sampling Of The Print Products We Design & Produce:
  • Business Cards
  • Brochures
  • Corporate ID
  • Signage
  • Banners
  • Stationery
  • Envelopes
  • Direct Mail Pieces
  • Speaker Sheets
  • Wine Labels
  • Product Labels
  • Catalogs
  • Presentation Folders
  • Stickers
  • Media Kits
  • Packaging Materials
  • T-Shirts
  • Cds & Dvds

Click here for Print Media Samples

Illustration

Unique images are a powerful way to create brand recognition.

Imagine having an image that represents your business and is different from what anyone else has. It makes your brand memorable and creates connection with your target market.

Since drawing is one of my favorite things to do, I specialize in working with clients on creating unique images for them to use on their advertising & marketing materials.

Those materials include digital media such as websites and social media sites; print media such as business cards, brochures, wine labels and posters; and promotional products such as pens, t-shirts and hats…the list goes on. It’s incredible how many ways you can reinforce your brand.

I like to draw and paint so much, I also create images just for fun over on my fine art site MauraDesimone.com.

> Click here to see Illustration samples

Branding + Logo Design

Having a business without a logo is like paddling a boat
with
no paddle.

It’s like hot chocolate without the marshmallows, popcorn without the butter, cake without the icing.

Businesses are so much more appealing if they have a nicely designed logo!

An appealing business combines a memorable logo with an engaging brand. These combined elements give your business a distinct “look & feel”, which is recognized as the personality of the business and is the best way to connect with your target market.

Branding is a tremendous opportunity for a business to distinguish itself from every other business who does exactly the same thing. It provides a way for your perfect customers to find you.  A successful business brand uses it’s “look & feel” consistently across all advertising and marketing channels.

Here at ZenDezignz, I’ve been helping businesses develop their branding for over 20 years.

I  have a simple collaborative process that pinpoints your business mission, market and unique selling proposition. The results: a unique, customized logo that works perfectly with your brand, and for all your advertising & marketing materials – wherever you need them. All the logos I develop are original images created exclusively for my client’s brand building purposes.

You also get a ‘Branding Spec Sheet,’ that has a black logo, a color logo, your color palette with CMYK, RGB and Hex color codes (Pantone colors if applicable) as well as font information.

*Personal Color: For some of my Personal Branding clients I offer a ‘Personal Color’ selection that highlights personality traits associated with a color. We might use this as an integral part of your brand by integrating a color that resonates with who you are.

Other ways I can help you if you already have a logo designed:
  • If you already have a logo that you purchased somewhere cheaply online and you need a more refined version, I can help you with that.
  • If you need it in a vector format, I can also help you with that.
  • If you have a sketch of an image and you need it digitized, I can also do that.

> Click here for Logo Design samples

> Click here for a Brand Assessment

 

Source Yoga Marketing Materials

The fabulous women-owned Source Yoga Studios in Tacoma and University Place, WA is working on up-leveling their marketing materials. So far we’ve designed a “Best of Western Washington Vote for Us” card, a “Happy Hour” marketing card, a “Health Fair and Open House” post card, an “Intro Series” rack card, a “New Student” postcard and a billboard for advertising at the local indie movie theater -The Grand Cinema. I also reworked their logo because the previous designer neglected to provide them with a high resolution logo. If you don’t have a high resolution logo (or a vector logo) then when it prints it looks fuzzy.

We integrated a QR code on the back of the “Vote for us” card which made it really fast and easy for people to vote for them. Perfect use of a QR code.

The goal in branding a business is to have a consistent “look and feel” across all  advertising and marketing materials. It builds name recognition and integrity, which makes promoting it much easier.

Source Yoga Marketing Materials

Branding Pete Farsje Consulting

PFC Materials

 

This is a branding package I designed recently for Pete Farsje, CFO extraordinaire. With a corporate focus in mind we developed a logo, corporate identity package (consisting of a business card, letterhead & envelope design) and a website – all the key elements for building a successful consulting business. We also coordinated all the printing and website hosting – making his transition to being an independent business owner as painless as possible.

Cloudberry Wine Label Design & Marketing Materials

CB Materials

 

A full line up of marketing materials for the new Cloudberry wine by Mason Cellars of Napa, CA. This project included the illustration and label design, capsule design, box design, tasting notes brochure and shelf talkers.

Mason Cellars Press Check

Napa Press Check

I just returned from a few beautiful days in the lovely Napa Valley. I was on press with Randy & Megan Mason of Mason Cellars and Herdell Printing, a fabulous family owned print shop in the area that specializes in wine label printing. The Mason’s are getting ready to release a new wine, this will be the fourth label they’ve commissioned with me. This label, like the others I’ve done for them (Pomelo, Three Pears and Mason Sauvignon Blanc), will have it’s own unique identity. We added a few embellishments on this design, like a clear foil and an emboss. The embossing plate is made from a half an inch sheet of brass, it will last longer than any of us!

The first release of this new wine will only be 5000 cases, so I’m sure it will be in high demand once the word gets out. Stay tuned for another presumably fabulous wine from the Mason’s the end of June 2013.

Top 6 Reasons You Need a Logo in a Vector Format!

Vector Sample

 

1. Do you even know what a vector format is? A vector format is an outline of text or of an image.

2. How can my logo become a vector image if it isn’t already? Redraw the logo image with an outline, using a digital illustration tool. You can also use the auto trace tool in Adobe Illustrator. For text, you can simply use the command “convert to outlines” in Adobe InDesign. You may need to hire a designer to do this if you don’t have the technical skills or the correct programs.

3. Once the logo image is outlined, you can resize it to any size you want and it will always look good.

4. Why is this a good thing? If your logo is not a vector image and you try to resize it the image may become pixelated. Which means it will get zigzagged edges and won’t look clear. Which means your logo will look bad and your business will look unprofessional.

5. But those photographic images look so sleek. Yes, they do. But if your logo will not reproduce when and where you need it to, it’s not doing you any good.

6. Your logo is your professional image to the world, treat it with care and use it wisely.

Change Your FaceBook Page Name

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Yes, it really is easy to change your FaceBook page name and get rid of all those pesky numbers after it.

Here’s how in 4 easy steps:
1. From the top of the page you’d like to change, click on “Edit Page”
2. Select “Update Public Info”
3. Click on “Username” 
4. It will show you the current page name. In the box next to it,  enter the name you would like to have. A box will show up that you click on, to see  if that name is available. If it is, you’re set! If it’s not, enter a different name until you select one that is available for you to use.