Branding James Feldman

I just finished branding a local attorney. This was an interesting project, because he’s been in business for quite a while and never really thought about branding. He did know he wanted to update his business card. This is what it looked like:

Before BC

He had a different designer redesign this card right before he called me, but he wasn’t very happy with the new design. We talked about what he liked & didn’t like about his new card and his old card. I never actually saw the new design. Then we talked about his logo – as you can see he didn’t really have one. To me, this design looked like a mustache, so I asked if that was intentional and if it was his logo. It wasn’t. Turns out, he had never really thought about having his own logo design. So I had the opportunity  to talk with him about branding, what that was and how it could benefit his business.

Then we developed his new brand, with a color palette and a new business card design. This is going to give him a great memorable visual identity, that represents who he is and what he does. We explored a lot of different visual images and ended up with this great image of the scales of justice, with the center being a sword – representing battle. The battles he fights on behalf of his clients. We also integrated a Latin phrase with the English translation. The design inspiration is based off of the Federal Seal at the Department of Defense.

I’m really excited for him and his new brand. Here are the results:

JF Branding.lores

Advertising & Marketing for Living Care Learning

LCL Group

The project was to develop website graphics and marketing materials for the launch of a new service. On the web design side of things, we designed iconic website graphics and landing page graphics. On the print side of things, we designed and produced  cd’s, custom folders, marketing letters and announcement postcards.

Consistent branding and happy clients. That’s what we love.

60 North Wine Label Design

60North bottle shot

The fabulous Mason Cellars family came out with a new wine. It was originally called “Cloudberry”, but the regulators decided they didn’t like that so much, so now it’s called “60 North”. It’s inspiration is based on a native berry found in the Alaska wilderness, recently discovered by the Mason’s.

We created a new wine label design, packaging and a plethora of marketing and advertising materials. The wine label design process includes a series of line drawings, then color sketches and a final piece of art in oil paint on acid free paper. The client gets to keep the painting. Then  the image gets scanned at a very high resolution, this time we used a local group and I got to do color corrections on site, which really improved the color quality while we were printing these labels.

I also worked with the incredible Herdell printers in Napa, CA, checking color as we printed the first run of 5,000 or so on a huge offset press. Herdell’s is one of those family owned printing companies that has been printing wine labels for a very long time.

Watch for it in a store near you. I  recently sampled it for the first time, and it was a lovely berry-ful flavor.

Social Media

Social Media is your friend!

Social Media is here to stay, so it’s best to learn how to use it. The best part is that a lot of it is FREE, once you get your presence established. I can help you do that.

Here at ZenDezignz, I work with businesses in setting up FaceBook, Twitter, LinkedIn, Google+ and YouTube pages with eye catching graphics that keep branding interesting and consistent. I also work with email marketing companies such as ‘Constant Contact’ and ‘MailChimp’ in designing e-mailable newsletters and customized ‘sign up boxes’ that encourage people to opt-in and help you build your list.

Social Media is a FREE tool that will help you grow your business in leaps & bounds! Don’t let it scare you away.

Label Design & Packaging

Product sales skyrocket with beautiful labels & packaging!

I help businesses develop labels and packaging that show off their product. Good design makes a huge difference in successful marketing.

I’ve been working with Mason Cellars wines in Napa, Ca for the past 6 years. It’s been a wonderful experience with some amazing people who have a product they care deeply about. So far I’ve designed and produced 5 wine labels for them: Pomelo, Three Pears, Mason Sauvignon Blanc, Cloudberry and 60 North. You can see the wines here on their website: Mason Cellars.

Because of how the process works, we’ve also developed a huge variety of branded products to sell: posters, coasters, hats, t-shirts…you get the idea. This is another place where branding is a huge deal. If you have a visually appealing brand, it lends itself to a variety of ‘sale-able’ products.

I’ve also worked with several other clients on consumer product labels in a variety of industries, a few examples being Jones Soda and Soka ( A new consumer product that hasn’t quite made it to market yet). Currently, one of the product lines I helped design is undergoing a sale from a small solopreneur business owner to a large national chain. I love working with business owners who have products to bring to market.

Website Design

You only have 3 seconds..

Every business needs some sort of online presence – even if you only have a one page website. Statistics show that 97% of consumers use the internet to research products and/or services, before they utilize those products and/or services (read more here). Once people land on your website, you only have 3 seconds to capture their attention. That’s all!

I develop, design and launch websites for businesses, large and small. My goal is to make the entire website design process as easy as possible. You don’t need to be a web expert, because I am. The service I provide for you looks like this:

1. Register your domain name
2. Set up your server
3. Develop a website built on the WordPress platform
4. Set up your email boxes
5. Test
6. Launch!

Did you know the West Coast mobile market is the largest in the U.S.? The sites I develop at ZenDezignz are mobile friendly, have some built in SEO (Search Engine Optimization) and are visually engaging.

Click here for Website Design samples

Print Media

Print media is an incredibly important tool in promoting your business or event – even in today’s digital heavy market.

Printed materials help people remember who you are, what you do and how they can find you. They create a connection between you and your target market. At ZenDezignz we utilize all the elements of outstanding graphic design with typography, color and imagery in a targeted and meaningful way. We design and produce high quality print materials that reinforce your brand and help to build business.

Our print materials are customized to fit your needs – consistent with your branding and spot on for your desired market.

Print Consulting.

Figuring out where and how to get your advertising and marketing materials printed can be confusing. With more than 20 years of experience in the design industry,  I can help you decide which printing methods will work best for your project. Whether it’s Digital, Offset, CMYK or Pantone…I’m well versed in all printing methods and costs and will help you make an informed decision. I can also arrange to have your materials shipped directly to your door, so you can concentrate on running your business.

Press Checks.

From wine labels to direct mail catalogs, I  have years of experience overseeing press checks – working with the press operators to ensure the large scale print run is going smoothly. With thousands of dollars on the line it’s smart to have someone there advocating for your project.

A Sampling Of The Print Products We Design & Produce:
  • Business Cards
  • Brochures
  • Corporate ID
  • Signage
  • Banners
  • Stationery
  • Envelopes
  • Direct Mail Pieces
  • Speaker Sheets
  • Wine Labels
  • Product Labels
  • Catalogs
  • Presentation Folders
  • Stickers
  • Media Kits
  • Packaging Materials
  • T-Shirts
  • Cds & Dvds

Click here for Print Media Samples


Unique images are a powerful way to create brand recognition.

Imagine having an image that represents your business and is different from what anyone else has. It makes your brand memorable and creates connection with your target market.

Since drawing is one of my favorite things to do, I specialize in working with clients on creating unique images for them to use on their advertising & marketing materials.

Those materials include digital media such as websites and social media sites; print media such as business cards, brochures, wine labels and posters; and promotional products such as pens, t-shirts and hats…the list goes on. It’s incredible how many ways you can reinforce your brand.

I like to draw and paint so much, I also create images just for fun over on my fine art site

> Click here to see Illustration samples

Branding + Logo Design

Having a business without a logo is like paddling a boat
no paddle.

It’s like hot chocolate without the marshmallows, popcorn without the butter, cake without the icing.

Businesses are so much more appealing if they have a nicely designed logo!

An appealing business combines a memorable logo with an engaging brand. These combined elements give your business a distinct “look & feel”, which is recognized as the personality of the business and is the best way to connect with your target market.

Branding is a tremendous opportunity for a business to distinguish itself from every other business who does exactly the same thing. It provides a way for your perfect customers to find you.  A successful business brand uses it’s “look & feel” consistently across all advertising and marketing channels.

Here at ZenDezignz, I’ve been helping businesses develop their branding for over 20 years.

I  have a simple collaborative process that pinpoints your business mission, market and unique selling proposition. The results: a unique, customized logo that works perfectly with your brand, and for all your advertising & marketing materials – wherever you need them. All the logos I develop are original images created exclusively for my client’s brand building purposes.

You also get a ‘Branding Spec Sheet,’ that has a black logo, a color logo, your color palette with CMYK, RGB and Hex color codes (Pantone colors if applicable) as well as font information.

*Personal Color: For some of my Personal Branding clients I offer a ‘Personal Color’ selection that highlights personality traits associated with a color. We might use this as an integral part of your brand by integrating a color that resonates with who you are.

Other ways I can help you if you already have a logo designed:
  • If you already have a logo that you purchased somewhere cheaply online and you need a more refined version, I can help you with that.
  • If you need it in a vector format, I can also help you with that.
  • If you have a sketch of an image and you need it digitized, I can also do that.

> Click here for Logo Design samples

> Click here for a Brand Assessment


Source Yoga Marketing Materials

The fabulous women-owned Source Yoga Studios in Tacoma and University Place, WA is working on up-leveling their marketing materials. So far we’ve designed a “Best of Western Washington Vote for Us” card, a “Happy Hour” marketing card, a “Health Fair and Open House” post card, an “Intro Series” rack card, a “New Student” postcard and a billboard for advertising at the local indie movie theater -The Grand Cinema. I also reworked their logo because the previous designer neglected to provide them with a high resolution logo. If you don’t have a high resolution logo (or a vector logo) then when it prints it looks fuzzy.

We integrated a QR code on the back of the “Vote for us” card which made it really fast and easy for people to vote for them. Perfect use of a QR code.

The goal in branding a business is to have a consistent “look and feel” across all  advertising and marketing materials. It builds name recognition and integrity, which makes promoting it much easier.

Source Yoga Marketing Materials