The fabulous Mason Cellars family came out with a new wine. It was originally called “Cloudberry”, but the regulators decided they didn’t like that so much, so now it’s called “60 North”. It’s inspiration is based on a native berry found in the Alaska wilderness, recently discovered by the Mason’s.
We created a new wine label design, packaging and a plethora of marketing and advertising materials. The wine label design process includes a series of line drawings, then color sketches and a final piece of art in oil paint on acid free paper. The client gets to keep the painting. Then the image gets scanned at a very high resolution, this time we used a local group and I got to do color corrections on site, which really improved the color quality while we were printing these labels.
I also worked with the incredible Herdell printers in Napa, CA, checking color as we printed the first run of 5,000 or so on a huge offset press. Herdell’s is one of those family owned printing companies that has been printing wine labels for a very long time.
Watch for it in a store near you. I recently sampled it for the first time, and it was a lovely berry-ful flavor.